Mo Viraksrey Hy
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BINDAAS


CLIENT

Cleveland Cyclewerks
YEAR

2018




ROLE

Brand Identity, UI




CREDITS

Collaboration with Michele Morales





In India, 80% of women riding buses or trains have experienced some form of sexual assault. Bindaas is an app founded on the belief that everybody deserves the right to a safe commute. To harness the power of the pack, it merged the functionalities of Waze and Uber, to connect women on similar schedules and trajectories together.

With the help of Cleveland Cyclewerks, a motorcycle company based in Ohio, the launch of Bindaas was promoted by India's first all-female biker gang, the Misfits of Nagpur, which then ignited chapters in other urban centers, forming a connected network of women together, riding together.

Unfortunately, this project never came to full fruition. Ride on, sisters.

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BONFIRE INC


CLIENT

Mind + Matter Studio
YEAR

2018




ROLE

Brand Identity




CREDITS

Collaboration with Michele Morales






Bonfire exists to ignite the power of women and rewrite the rules of the modern workforce. Using a uniquely structured program that marries the benefits of a coworking space with a proprietary curriculum, it equips selective cohorts to cultivate a new frontier of leadership in which we all rise.

The start-up needed a look and feel that was every bit as collaborative and bold as the women behind it. The punctuation of the logo, the dot patterns, and the photography were curated to reflect the relationship between the individual and the collective, as well as the network Bonfire unlocks. Befitting the incendiary ideas championed by the brand, brazen colors were balanced with textural duotones to form to a confidently refined identity.

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CAFÉ APPLIANCES


CLIENT

GE Appliances
YEAR

2018




ROLE

Brand Identity, Art Direction, Print




FEATURES

FCB Impact Awards 2018 - People's Choice




CREDITS

Photography by Anaïs & Dax






Café created the first customizable appliance to make waves in a sea of stainless. Outfitted with interchangeable knobs and handles in an array of finishes, its products are meant to reflect not just you today, but you tomorrow.

Along with an extensive library of photographic textures, a refined palette of quasi-neutrals was developed, complementing the brand's signature copper asset, as the building blocks for the identity of a modern, mass premium brand.

For the launch, we cooked up the Muse campaign that showcased perfect pairs of humans and homes to illustrate the idea of appliances made personal.

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AMAZON HQ2 FOR CHICAGO


CLIENT

World Business Chicago
YEAR

2017




ROLE

Print, Brand Identity




FEATURES

2018 Gold Ink Silver Awards
Best Agency Initiative — FCB Impact Awards





CREDITS

Collaboration with Jackson Bernard





Amazon's search for HQ2 was the corporate rat race of our time. To represent Chicago at its finest, we produced a 200+ page tome detailing why Amazon should make its second home in the City of Broad Shoulders. Encased in a neon flame acrylic sleeve, the oversized book featured a soft touch matte cover and a generous sprinkling of fluorescent orange ink.

At the end of the day, the teams at FCB, SOM, Gensler, and the City of Chicago delivered two short films and a website.

 
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OPEN HOUSE III


CLIENT

FCB Chicago
YEAR

2016




ROLE

Print, Art Direction




FEATURES

Communication Art's 2018 Typography Annual




CREDITS

Logomark by Jackson Bernard






Every year, FCB hosts a happening for the creative, cultural, and business community in Chicago with live bands, content sessions, and fine company.

The colors, metallic finishes, and structural treatment of typography pays homage to the John Hancock building where the agency calls home. Drawing from the architectural cues of the monolith, the central visual features five rows of doors representing the floors the agency occupies. In contrast to this austerity, the mark offers an ornamental detail that expresses a sense of openness with its intertwining letters and numerals in honor of the third year of the event.

 
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OPEN HOUSE IV


CLIENT

FCB Chicago
YEAR

2017




ROLE

Print, Art Direction, Brand Identity




CREDITS

Collaboration with Jackson Bernard
Animation by Brian Steckel








Another year, another agency party.

If Open House III embodied the slick face of advertising, Open House IV embraced the relentless chaos of the industry. The collateral for the event included colorful, high-energy posters, looping animations, and event badges that paid homage to the pinball playfields of Yesteryear. The result was a playful take on the graphic vernacular of retro pinball machines with a decidedly modern spin.

 
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RADIO FLYER ADVENTURE TRAVEL


CLIENT

Radio Flyer
YEAR

2017




ROLE

Brand Identity, Editorial, Art Direction




FEATURES

3 Cannes Lions, 5 Shortlists
Communication Art’s 2017 Illustration Annual
Gold DMA Echo Award
Silver ADC Award
Bronze London International Awards








CREDITS

Cotton Candy Swamp by Jill Calder
Dragon's Butt Kingdom by Roman Klonek
Flipping Pancake Island by Veronica Padilla
Land of Walking Seahorses Dinara Mirtalipova
Mount Puppy by Spike Press
Ninja Moose Canyon by Orlin Culture
Octopus Shiny Treasure Bay by Bill Mayer
Planet of Evil Unicorns by Roman Klonek
Stinky Broccoli Forest by Jay Ryan
Valley of the Ogres by Family Tree Design













In celebration of 100 years of imagination with toy wagon company Radio Flyer, we opened a pop-up travel agency for imaginary destinations in the heart of Chicago’s Lincoln Square.

Collaborating with 10 unique illustrators, we launched a poster series, which spurred a robust set of additional printed materials including travel brochures, postcards, product packaging, and in-store pieces. Overall, it was a big undertaking in the name of an iconic little red wagon. 

 
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SEVEN MOONS


CLIENT

My Mother
YEAR

2019




ROLE

Naming, Visual Identity, Art Direction





My mom bought a donut shop in Memphis where I spent the first half of my life. It's across the street from 201 Poplar, our county jail that's inspired its fair share of hits.

Open seven days a week, the purveyor of hole foods would serve as a late-to-bed and early-to-rise haunt for summoned jurors and run-of-the-mill Memphians alike. Leveraging a palette that could skew towards day or night based on the ratio of colors, the identity reinforced the simple truth that anytime is a good time for a donut.

The client didn't love this first pass, so it's back to the drawing board.

 
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WOMEN AT WORK: IPG WOMEN AT CANNES


CLIENT

IPG
YEAR

2018




ROLE

Brand Identity, Digital




CREDITS

Overseen by Michael Gump






For the past eight years, IPG has hosted an annual Women's Breakfast at Cannes that focuses on the implications of gender, culture, and ethnicity on women in the workplace, in society, and in media.

Inspired by Margaret Calvert's appropriation of the Men at Work sign, the theme for the 2018 breakfast extravaganza sought to facilitate a conversation about the current climate of women's issues through the lens of wayfinding. Utilizing high-visibility colors, the identity for the event co-opted a look and a visual language from a traditionally masculine space, the construction site.

 
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Radio Flyer
Centennial Logo

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Seven Moons
Donut Shop

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Maiker
AI Software

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Bindaas
Motorcycle Club

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Botox
Pharmaceuticals

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Allergan
Skincare

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Renew Life
Probiotic

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Personal
Self-Promotion

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Personal
Supper Club