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WOMEN AT WORK: IPG WOMEN AT CANNES


CLIENT

IPG
YEAR

2018




ROLE

Brand Identity, Digital




CREDITS

Overseen by Michael Gump






For the past eight years, IPG has hosted an annual Women's Breakfast at Cannes that focuses on the implications of gender, culture, and ethnicity on women in the workplace, in society, and in media.

Inspired by Margaret Calvert's appropriation of the Men at Work sign, the theme for the 2018 breakfast extravaganza sought to facilitate a conversation about the current climate of women's issues through the lens of wayfinding. Utilizing high-visibility colors, the identity for the event co-opted a look and a visual language from a traditionally masculine space, the construction site.

 
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