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SEVEN MOONS


CLIENT

My Mother
YEAR

2019




ROLE

Naming, Visual Identity, Art Direction





My mom bought a donut shop in Memphis where I spent the first half of my life. It's across the street from 201 Poplar, our county jail that's inspired its fair share of hits.

Open seven days a week, the purveyor of hole foods would serve as a late-to-bed and early-to-rise haunt for summoned jurors and run-of-the-mill Memphians alike. Leveraging a palette that could skew towards day or night based on the ratio of colors, the identity reinforced the simple truth that anytime is a good time for a donut.

The client didn't love this first pass, so it's back to the drawing board.

 
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