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AMAZON HQ2 FOR CHICAGO


CLIENT

World Business Chicago
YEAR

2017




ROLE

Print, Brand Identity




FEATURES

2018 Gold Ink Silver Awards
Best Agency Initiative — FCB Impact Awards





CREDITS

Collaboration with Jackson Bernard





Amazon's search for HQ2 was the corporate rat race of our time. To represent Chicago at its finest, we produced a 200+ page tome detailing why Amazon should make its second home in the City of Broad Shoulders. Encased in a neon flame acrylic sleeve, the oversized book featured a soft touch matte cover and a generous sprinkling of fluorescent orange ink.

At the end of the day, the teams at FCB, SOM, Gensler, and the City of Chicago delivered two short films and a website.

 
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