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OPEN HOUSE III


CLIENT

FCB Chicago
YEAR

2016




ROLE

Print, Art Direction




FEATURES

Communication Art's 2018 Typography Annual




CREDITS

Logomark by Jackson Bernard






Every year, FCB hosts a happening for the creative, cultural, and business community in Chicago with live bands, content sessions, and fine company.

The colors, metallic finishes, and structural treatment of typography pays homage to the John Hancock building where the agency calls home. Drawing from the architectural cues of the monolith, the central visual features five rows of doors representing the floors the agency occupies. In contrast to this austerity, the mark offers an ornamental detail that expresses a sense of openness with its intertwining letters and numerals in honor of the third year of the event.

 
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