Cafe_Portfolio2.png

CAFÉ APPLIANCES


CLIENT

GE Appliances
YEAR

2018




ROLE

Brand Identity, Art Direction, Print




FEATURES

FCB Impact Awards 2018 - People's Choice




CREDITS

Photography by Anaïs & Dax






Café created the first customizable appliance to make waves in a sea of stainless. Outfitted with interchangeable knobs and handles in an array of finishes, its products are meant to reflect not just you today, but you tomorrow.

Along with an extensive library of photographic textures, a refined palette of quasi-neutrals was developed, complementing the brand's signature copper asset, as the building blocks for the identity of a modern, mass premium brand.

For the launch, we cooked up the Muse campaign that showcased perfect pairs of humans and homes to illustrate the idea of appliances made personal.

CafeSG.gif
SquareTexture.png
SquareTexture2.png
HeroPrint.png
Cafe_.png
Cafe2.png
Cafe_2.png
CafeVertical.png
Cafe3.png
BlackDetail.png
Cafe_Portfolio.png
CafePackaging.png
Package.png