Bonfire exists to ignite the power of women and rewrite the rules of the modern workforce. Using a uniquely structured program that marries the benefits of a coworking space with a proprietary curriculum, it equips selective cohorts to cultivate a new frontier of leadership in which we all rise.
The start-up needed a look and feel that was every bit as collaborative and bold as the women behind it. The punctuation of the logo, the dot patterns, and the photography were curated to reflect the relationship between the individual and the collective, as well as the network Bonfire unlocks. Befitting the incendiary ideas championed by the brand, brazen colors were balanced with textural duotones to form to a confidently refined identity.