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BINDAAS


CLIENT

Cleveland Cyclewerks
YEAR

2018




ROLE

Brand Identity, UI




CREDITS

Collaboration with Michele Morales





In India, 80% of women riding buses or trains have experienced some form of sexual assault. Bindaas is an app founded on the belief that everybody deserves the right to a safe commute. To harness the power of the pack, it merged the functionalities of Waze and Uber, to connect women on similar schedules and trajectories together.

With the help of Cleveland Cyclewerks, a motorcycle company based in Ohio, the launch of Bindaas was promoted by India's first all-female biker gang, the Misfits of Nagpur, which then ignited chapters in other urban centers, forming a connected network of women together, riding together.

Unfortunately, this project never came to full fruition. Ride on, sisters.

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